Sintesa

The companies

Four brands. Different shapes of buyer. One standard.

Each company solves a different problem for a different audience. Enterprise programmes. Founder-led practices. Software. Political campaigns. The methods differ. The bar does not.

01 — Search Agency

AI search, SEO, and GEO/AEO programmes for enterprise brands.

Search Agency runs full-service search programmes for enterprise marketing teams. The work spans AI search and answer optimisation, technical and content SEO, and the measurement layer that lets brand and performance teams report search outcomes at board level.

Signature work

  • AI search and answer optimisation across ChatGPT, Perplexity, Google AI Overviews, and Gemini.
  • Enterprise SEO programmes spanning technical, content, and authority.
  • Search measurement that reports up to brand and growth leadership.

Proof

  • 450% AI audience growth for a global hospitality brand in one quarter.
  • Multi-year programmes for Unilever, Danone, Kalbe, and Yamaha.

How it compounds Search Agency works with StoryMint when content strategy needs audience-led planning at scale, and provides the SEO and reputation craft inside Menang Pemilu’s campaign engagements.

Same craft, different shape

Search Agency or RPSG?

Search Agency and RPSG share craft and standards. They are deliberately different shapes. This is how to tell which one fits.

Search Agency
RPSG
For
Enterprise brands with in-house marketing teams and senior buying processes.
Founders, SME marketing leads, post-Series A teams.
Shape
Full-service retainer programme, multi-workstream, dedicated team.
Consultancy, training, or in-house build. Pick one.
Best when
You want a programme run for you at enterprise scale.
You want direction, skills, or an embedded function without agency overhead.
Led by
A team of specialists.
Ridho directly, with hand-picked support.

02 — RPSG

Founder-led AI search and SEO for Southeast Asian startups and SMEs.

RPSG is Ridho Putradi S’Gara’s founder-led practice for stages that do not fit an enterprise retainer. The same craft as Search Agency, in a lighter shape: senior direction, skills transfer, or an embedded function built for the team that hires it.

Three modes of engagement

  • Consultancy: senior direction and advisory on AI search and SEO strategy.
  • Training: workshops, cohorts, and coaching for in-house teams.
  • In-house agency: embedded execution or a build-your-own-team programme.

Proof

  • Founder-led engagements across Jakarta and Singapore.
  • Graduates that scale into Search Agency enterprise programmes.

How it compounds When a company scales beyond the founder-led shape, RPSG engagements graduate into Search Agency. Audience-led work runs on StoryMint.

03 — StoryMint

Audience-first content marketing software.

StoryMint plans content from real audience insight instead of keyword lists. Personas built from data, content tests that read like research, and a campaign planning workflow that ties every brief back to the audience it was built for.

Product capabilities

  • Persona generation from primary and secondary audience data.
  • Content test design with structured outputs you can act on.
  • Campaign planning that connects briefs to the audience layer.

Proof

  • Personas modelled across consumer, B2B, and public-interest briefs.
  • Used inside Search Agency and Menang Pemilu engagements as the audience layer.

How it compounds StoryMint is the audience layer underneath Search Agency and RPSG content strategy, and the planning tool inside Menang Pemilu’s voter work.

04 — Menang Pemilu

Data-driven digital consulting for Indonesian political campaigns.

Menang Pemilu runs digital strategy for candidates, incumbents, and parties. The work is measurable, accountable, and built without buzzers, disinformation, or black campaigns. Win on evidence, not noise.

Campaign-cycle services

  • Voter audience targeting and message testing.
  • Digital reputation and search defence for the candidate.
  • Measurement and reporting without paid amplification of false signals.

Proof

  • Active across Indonesian provincial races in the 2024 cycle.
  • Method documented publicly: tahan diperiksa.

How it compounds Menang Pemilu uses Search Agency’s reputation and SEO craft applied to political surfaces, and StoryMint’s audience layer for voter segments.

How the four compound

Each brand makes the next one better.

The four companies do different work for different buyers. They also reinforce each other. A client engaging with one is, by design, plugged into the craft of the others.

  1. StoryMint Search Agency & RPSG

    Audience insight powers content strategy. Personas from StoryMint feed every Search Agency programme and RPSG engagement.

  2. Search Agency Menang Pemilu

    Reputation and SEO craft is a service pillar inside campaign work. Candidates inherit the same defensive layer enterprise brands rely on.

  3. RPSG Search Agency

    RPSG engagements graduate into Search Agency programmes as the company scales beyond what a founder-led shape can carry.

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